We don’t often talk about it openly, but there is one area where everyone knows that Microsoft has historically been way behind Apple.  It is just one of those places where Apple places an emphasis up-front while we have considered it almost an afterthought or even optional.  Those of us who have worked at both companies know that it is more than a difference in priorities – it is really a different outlook on how to make software.  In fact, at Apple this one area is often considered more important than the entire rest of the product combined. 

I am of course talking about t-shirts.

For Vista, we have made a concerted effort to have more t-shirts and better t-shirts, and the progress thus far has been impressive.  We still have a long way to go in changing the views of upper management (for example, we still have to actually have an approved project before making a t-shirt for it) but Rome wasn’t built in a day.    Here is a taste of how we are doing:

Head to the gallery to see more examples of our progress so far.  With enough focus, I am confident we can come out on top.